Meta's October 2026 pricing change, priced out
From 1 October, service messages are billed per message. What that does to one support team's bill in five markets, and where paying Meta per message still wins.
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From 1 October, service messages are billed per message. What that does to one support team's bill in five markets, and where paying Meta per message still wins.
The four pricing structures, where each one wins, and an honest decision table — including the volumes where WALayer is the wrong choice.
Meta's published rates across 38 markets, why the same traffic ranges from $154 to $4,115 a month, and the honest answer to when a flat-rate gateway is the wrong choice.
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