Simpler pricing: a $6 entry tier, add-on numbers, and honest unlimited

We changed our pricing. The short version: a cleaner ladder from a $6 single-number tier to a reseller partnership, extra numbers as add-ons instead of forced upgrades, 20% off if you pay for the year, and "unlimited messages" now means exactly what it says — unlimited, metered by fair use rather than capped by an invoice.

Here is the new table, and the reasoning behind each decision.

The ladder

The per-number rate falls at every step: $6.00, $4.75, $4.50, $3.95, $3.49. That sounds obvious, but our previous ladder did not manage it — the first upgrade used to cost slightly more per number than the plan below it, and pretending otherwise on a pricing page is the kind of thing developers notice. (It is also why Starter includes four numbers rather than five: at five it would have undercut the tiers above it and broken the curve.)

Solo is new, and at $6 it matches the cheapest entry pricing in this category. A lot of people run exactly one number — one product, one support line, one bot — and making them buy a multi-number plan to do it was pricing the tier for us, not for them.

Reseller sits below the grid as its own thing: from $279 for 80+ numbers, negotiated annual, custom add-ons, a named support contact, an uptime SLA, and white-label sub-accounts. Past Scale's ceiling the price is a conversation, not a checkout.

Extra numbers, without changing plan

Needing a fifth number should not mean re-evaluating your subscription. Starter, Growth and Scale sell extra numbers at a flat monthly rate, prorated, up to each tier's ceiling.

The add-on prices are set so the arithmetic always resolves cleanly: at 9 numbers, Starter plus five add-ons is $41.50 and staying put beats Growth's $45. At 10, Growth wins. At 18, Growth plus eight is $78.60 and beats Scale's $79; at 19, Scale wins. At 73 numbers Scale plus add-ons is still $277.75; at 74 it crosses Reseller's $279 floor and the honest answer becomes a conversation. The dashboard does this arithmetic for you — when stacking add-ons has crossed the line where the next tier is cheaper, it says so before you pay, not after.

Annual billing

Pay for a year and the base plan costs 20% less: Solo works out at $4.83 a month ($58/yr), Starter at $15.17 ($182/yr), Growth at $36 ($432/yr), Scale at $63.17 ($758/yr). Reseller annual is negotiated. Add-on numbers keep their monthly rate either way — the discount applies to the plan, not the ladder.

"Unlimited" now means unlimited, metered

Messaging stays unlimited: no per-message fee, no per-conversation fee, no monthly cap that refuses a send, no metering on media, groups or channels. What changes is that we now say out loud how it is kept honest — fair use. Throughput is metered by pacing (at most one message a second per number, up to 500 new conversations a day per number), enforced by throttling rather than cut-off, with every throttle event logged. Those ceilings were always there, doing the work of keeping numbers alive; we are just no longer pretending they do not exist.

Sending reputation is shared infrastructure, which is exactly why the metering is per number and server-side: one number behaving like a bulk sender is everyone's problem.

If you are already a customer

Nothing changes without your action. Existing subscriptions keep their current price — plans bought on the old table keep billing at the old rate until you change something yourself. The trial is unchanged in substance (3 days, 1,000 messages, no card) and runs on Growth, the tier most people end up on, so you can try teammates and multiple numbers before paying.

The full table, with the annual toggle, is on the pricing page.